EUROPE HUBS & GATEWAYS

BRIEF

The brief was to design and manage an event which was to spearhead a new internal marketing strategy intended to communicate the brand re-design of Aviation Europe to Hubs & Gateways.

OUR RESPONSE

200 delegates from all over Europe attended the event at a surprise location in Brussels, which was held in a converted aircraft hangar which we transformed into an exhibition and conference. As the main focus we arranged for a Boeing 747 to be especially flown in from Istanbul, in which we constructed a breakout room. An evening dinner and drinks reception completed a highly successful one-day event.

THE RESULTS

Aviation Europe successfully re-launched themselves as Hubs & Gateways. The after effects have seen the re-launch rolled out to all of Europe through additional collateral and with a series of events throughout the region.