MWBar Regent Street

Brief

MWB Business Exchange wished to launch their new Manchester and Newcastle offices to a variety of London brokers. This presentation was to take place at their already successful Regent Street property.

Our Response

Having previously introduced the exclusive and stylish MWBar brand with great success, Maverick used this established concept to transform the Regent Street building into a private VIP cocktail bar. Those on the select guest list were invited via a series of cocktail themed ecards, the colours and vibrancy of which were later reflected in the bar itself. On arrival guests were met with a glass of champagne before entering the sleek, softly lit cocktail lounge. Two contemporary light box bars, manned by flare bar tenders, served exciting and unique drinks throughout the evening, and there was also live entertainment, mixology lessons, and tailored cocktail creations available throughout the night. The eclectic mix of furniture, crystal beaded columns, purple up-lights and water features meant this exclusive bar was brimming with genuinely stunning visual attractions.

The Results

MWB Business Exchange once again applauded the success of the MWBar branded evening. The popularity of this successful set up, topped off with an innovative new twist, resulted in a maximum turn out for their event.